SWOT Analysis of Telenor

Posted: November 23, 2012 in Education

SWOT Analysis of Telenor

What are the strengths, weakness, opportunities andthreats faced by telenor Pakistan. How can they increase their marketshare in Pakistan Cellular Industry?Following Is the SWOT Analysis of telenor Pakistan.

Strengths of Telenor
Strengths of Telenor:
Network Quality and design
Superior Customer Care
Financial Strength
Excellent Coverage & Distribution
Contract with Siemens & Nokia
Brand Image of Quality
Superior Product quality for customers
Better Customer relationship than competitors
Extra Features and services
Committed And Efficient Staff
Products innovations ongoing
Good reputation among customers
Good packages according to the target market
Management is rational and understanding the situation
Low Price VAS as Compared to the Competitors

Weakness Of Telenor
Less time in market as compared to other cellular companies ,likemobilink.
Less coverage as compared to the competitors like mobilink
Less experienced employees than competitors
“Seth Organization”
Not able to capitalize on start

Oppurtunities Of Telenor
A developing market
Mergers joint ventures or strategic alliances
Extension to overseas
Low Cellular market penetration
Decline of major competitors
E-Commerce Usage
Mobile Number Portability
IMEI System
Technologically better environment
New Launches
More customers on newer products introduced

Threats Of Telenor
Emerging companies in market
Unstable political Conditions
MNP Mobile Number Portablility
Wireless Technology at Boom
New companies entrance in the telecommunication market
 High Public Expectations
 Low Prices of competing brands
 Propagandas attacking


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