Introduction And Features of Web Content Partnership Business

Posted: November 6, 2012 in Education

Introduction And Features of Web Content Partnership Business

Introduction

In essence however, when we talk about web content, we are essentially referring to content in a textual nature. Content therefore in this sense is the ‘information’ a website provides.

While the Internet began with a U.S. Government research project in the late 1950s, the web in its present form did not appear on the Internet until after Tim Berners-Lee and his colleagues at the European laboratory (CERN) proposed the concept of linking documents with hypertext. But it was not until Mosaic, the forerunner of the famous Netscape Navigator, appeared that the Internet become more than a file serving system.

Definition:

Lou Rosenfeld and Peter Morville have defined the Web Content

“We define content broadly as ‘the stuff in your Web site.’ This may include documents, data, applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages, and more. And we include future stuff as well as present stuff.”

Features

1.Agreement:
An agreement between the content provider and an owner of a website to provide original content including but not limited to text, audio sequence, video sequence, photographs, images and musical recordings.

2.Number of Partnership:
There are two parties in Web Content Business. The partnership between content provider and owner of the website.

3.Business:
Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sound, videos and animations.

4.Advertiser Funded Programming:
Most commercial Content Partnerships are now being applied to Advertiser Funded Programming (AFP) where brands directly fund TV shows. These new partnerships allow advertisers to gain web exploitation rights without having to fully fund the creation of original programming.

5.Web Typography:
Web Typography has really expanded in features over the last year or so. There are now so many options available for a designer that it’s hard to know what and when to use. He will break down the most common techniques and third-party services out there and spend some time exploring the finer points of using fonts and setting type on the web.

6.Limitations of Liability:
Under no Circumstances shall either party be liable to the other party for indirect, incidental, consequential, special or exemplary damages (Even if that party has been advised of the possibility of such damages.)

7.Choice of Law and Forum:
Its interpretation, performance or any breath thereof will be construed in accordance with, and all questions with respect thereto will be determined by, the law of (State Provision) applicable and wholly to be performed within said location. Both parties thereby consent to the personal jurisdiction of (State Provision) acknowledgement that venue is proper in any official court in (state Provision)

8.Links:
Site owner will place links, at its sole discretion, from relevant portions of the site owner site to the Co-branded site. When site owner creates an area of the Site Owner Network dedicated to (TOPIC) targeted to (Target Audience) site owner place the link to the Co-branded site in such area.

9.Content Management System:
A Web Content Management System (WCMS) is a software system which provides website authoring and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage the site’s content with relative ease.

10.Quickly Adopted The CMS Model:
Web teams can package an empty website template (design + code) and quickly hand it over to subject matter experts. The subject matter experts use the simple CMS entry tools to add content (no code or design skills required). There was increased site consistency (branding) and sites could be updated often.

11.Great Content Strategy:
“Content strategy is clearly gaining momentum as a discipline alongside other discipline related to technical communicators, such as content management, information architecture, usability, and information design.”

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